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Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia and other regions of the globe offer the latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach keeps readers abreast of the most timely data and current thinking necessary for better marketing decisions and strategy in global industrial and business-to-business markets.

《工業(yè)營(yíng)銷(xiāo)管理》提供理論、實(shí)證和基于案例的研究，旨在市場(chǎng)營(yíng)銷(xiāo)學(xué)者和從業(yè)者在工業(yè)和企業(yè)對(duì)企業(yè)市場(chǎng)研究和工作的需求。由國(guó)際頂尖學(xué)者和從業(yè)者組成的編輯評(píng)審委員會(huì)確保所有文章在理論和實(shí)踐應(yīng)用方面保持平衡。來(lái)自北美、歐洲、澳大利亞/新西蘭、亞洲和全球其他地區(qū)的學(xué)者為提高工業(yè)市場(chǎng)的有效性和效率提供了最新發(fā)現(xiàn)。這種全面的方法使讀者能夠及時(shí)了解最及時(shí)的數(shù)據(jù)和當(dāng)前的想法，以便在全球工業(yè)和企業(yè)對(duì)企業(yè)市場(chǎng)中做出更好的營(yíng)銷(xiāo)決策和戰(zhàn)略。

《Industrial Marketing Management》(工業(yè)營(yíng)銷(xiāo)管理)編輯部通訊方式為Ind. Mark. Manage.。如果您需要協(xié)助投稿或潤(rùn)稿服務(wù)，您可以咨詢(xún)我們的客服老師。我們專(zhuān)注于期刊咨詢(xún)服務(wù)十年，熟悉發(fā)表政策，可為您提供一對(duì)一投稿指導(dǎo)，避免您在投稿時(shí)頻繁碰壁，節(jié)省您的寶貴時(shí)間，有效提升發(fā)表機(jī)率，確保SCI檢索（檢索不了全額退款）。我們視信譽(yù)為生命，多方面確保文章安全保密，在任何情況下都不會(huì)泄露您的個(gè)人信息或稿件內(nèi)容。